Despite various economic ideologies like capitalism and socialism placing the consumer at the center, exploitation persists—either through market monopoly or state control. Recognizing this, individuals inspired by the Rashtriya Swayamsevak Sangh (RSS) founded the Akhil Bharatiya Grahak Panchayat (ABGP) in 1975, under the leadership of Bindumadhav Joshi in Pune.
While Western systems are rooted in individualism and materialism (Artha and Kaam), the Bhartiya philosophy tempers these with Dharma and Moksha, advocating a morally guided economic structure. ABGP promotes this vision by emphasizing social control of the economy and the regulation of market forces through Dharma, aiming for consumer empowerment.
ABGP does not seek to replace enterprises but to reform them.
It views the consumer as central, capable of shaping the market irrespective of prevailing ideologies. With a four-pillar action plan—consumer units, economic organizations, family renewal, and consumer power—ABGP works to educate and organize consumers across India.
Through legal awareness campaigns, grievance redressal mechanisms, and opposition to artificial scarcity, price hikes, and adulteration, ABGP employs peaceful methods like boycotts and demonstrations to uphold consumer rights. Its goal is to create a morally conscious, empowered consumer base grounded in Bharatiya values.